娘 means “daughter, girl”

むすめ · musume

Kun'yomi (Japanese reading)
むすめ, こ
On'yomi (Chinese reading)
ジョウ

JLPT N3 · Taught in secondary school · 10 strokes

The story

A woman (女) who is good (良): picture parents beaming over their girl. 娘 is a daughter, and a shop's 看板娘, its "signboard daughter," is the cheerful young woman whose smile brings the customers in.

Used in 娘さん (musumesan, someone's daughter), 一人娘 (hitorimusume, only daughter), and 看板娘 (kanbanmusume, a shop's popular young face)

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Readings from KANJIDIC2, © EDRDG, CC BY-SA.