続 means “continue, go on”

つづく · tsuzuku

Also: series, sequel

Kun'yomi (Japanese reading)
つづく, つづける, つぐない
On'yomi (Chinese reading)
ゾク, ショク, コウ, キョウ

JLPT N3 · Taught in grade 4 · 13 strokes

The story

A thread (糸) a merchant sells (売) by the length, spooling on and on: continuing. 続ける is to keep going, 手続き is paperwork, and つづく at the end of an anime episode means "to be continued."

Used in 続く (tsuzuku, to continue), 続ける (tsuzukeru, to keep doing), and 手続き (tetsuzuki, procedure/paperwork)

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Readings from KANJIDIC2, © EDRDG, CC BY-SA.